To succeed in marketing, creative entrepreneurs need to create strategies built on goals they can actually accomplish.
Following are four tips to smartly using goals to find marketing success.
1) Don't Start Out With Too Many Goals
Small business owners often fail to achieve their goals because they start out trying to accomplish too much, too quickly. Specific to online marketing, they want a blog, lots of comments on their posts, a vibrant Facebook presence, videos on YouTube -- and 2,000 Twitter followers. All by next week.
Trying to accomplish too much too quickly (especially without adequate funding or manpower) is demoralizing. And certainly not the recipe to follow for success. Effective marketing takes planning, time, and tweaking.
2) Write Down Your Goals
Goals are pesky. If they're just thought about, they invariably don't happen. But write them down, and they suddenly become action items. Especially if linked to deadlines. Have a bunch of goals on your "to do" list that aren't getting done, despite your best efforts?
Make yourself accountable to someone -- your spouse, perhaps -- as you agree to take her to the opera if you fail to meet a deadline. Or jump on Stickk.com. It's an online site that actually charges you greenbacks if you miss a deadline for which you make yourself accountable. (Here's betting your completion rate quickly improves if an organization you can't stand benefits from your lack of completion!)
3) Review Your Goals Daily
To help yourself meet your goals, it's a good idea to look at your goals at the start of each day; to mentally commit to accomplishing them. Doing so will help you to avoid engaging in the "fires" that come up during the day. Take great relish in crossing each goal off as you do it. And by all means, reward yourself. Good job!
4) Take Action Daily
You may not always complete your entire daily "to do" list. Let's face it, life sometimes refuses to stay on the sidelines. If you see that you're getting off track, figure out where you can make the most impact. Or divide your available time into block periods so that you accomplish a small part of each of your target areas. Then be sure to move any unfinished goals forward.
Get to it so your business starts percolating!
Sheri
"The Creatives Marketer"
Creatives Marketing
Sheri Bell-Rehwoldt is the owner of Creatives Marketing, which helps creative entrepreneurs get their online marketing percolating via cutting-edge, proven, and low-cost or FREE! marketing strategies and tools. To receive your FREE Creatives Marketing Kit, visit Creatives Marketing at http://www.CreativesMarketing.com
No comments:
Post a Comment