Now that blogging has become so popular among everyone from the novice writer to the most experienced journalist, businesses are starting to take notice. A well-written and frequently updated blog can help market almost any type of business. Blogging can help target readers who are interested in a company’s product or service and businesses can keep track of what their readers are looking for through blogging. In addition, blogging can help link together companies that compliment each other very easily.
There is a lot of talk about blogging. Some feel that blogging is just a passing fad, but others feel it is just the beginning. Some business analysts feel that blogging does not significantly help a business market the company. Many businesses feel that this is not so. Blogging can be a beneficial way to mark a business, build an audience and help link in other companies together.
Blogging can help almost any business expose their readers to their services and products. Sometimes with new products, a blog can create interest in something new. Blogging is helpful because it can talk in depth about the product, and it can also give step-by-step instructions on how a certain product can be used. A reader, who is interested in the product after reading about it on a blog, will be more inclined to research similar products on the Internet. This can lead to a more informed consumer and can save a consumer time when shopping or researching a new product. In turn, a company may save time because customers who have read the blog are already informed about the product. These customers can also read reviews on these products and services, which can be helpful in the buying process.
Another great thing about companies using a blog for their products and services is that a blog enables the company and the customer to communicate effectively. A customer can read the blog and comment on it right away. This provides good feedback to the company and they can know what the customers want. Usually blogs will provide places for readers to leave their comments or send emails to the writer. This is a good marketing tool for businesses. People enjoy communicating about products and services that they have had good or bad experiences with and blogging provided the opportunity to do so.
Blogs can also help market a business because it will be included in search engines. When people enter certain keywords, blogs that contain those words will show up. When blogs are updated frequently, search engines can provide your company with a lot of hits. This can lead to many people looking at the company’s blog who might not otherwise have done so.
When companies use blogs, it also has the ability to create a sensation around a product and influence public opinion. This is an excellent tool for companies to use. Because of the huge popularity of blogging, this can be a more effective tool than some forms of advertising. Readers are more likely to share interesting blogs with their friends and this can help companies get the word out about their product.
Another way blogging can help market a business is that blogs often help a company position itself as a leader in a certain field. This means that those who blog can show their expertise about certain subjects and then updates this information on a regular basis. Blogging can help generate leads and send a positive message about your company without spending a lot of money for advertising. Readers can look at these blogs and know that they are dealing with a quality company.
Companies also use blogs to help network with other companies that compliment their business. This is beneficial because they can easily share their links and readers will see all of the blogs that relate to what they are searching for on the Internet. Link swapping is often used in blogging, especially with businesses.
Blogging is proving to be a beneficial marketing tool for businesses all over the world. While it’s a fairly new way for companies and customers to communicate with each other, blogging provides an immediate and unique form of advertising for the company. Customers are able to read and research products and services through blogging and companies can better understand what their customers want.
Monday, June 21, 2010
Thursday, June 17, 2010
4 Keys To Creating Successful Habits
What makes successful people successful?
We would all love to be able to walk down to the local supermarket and pick up a bottle of success. But let’s look past that fantasy and find out one of the most basic reasons why people become successful.
Right now, think of someone that you know personally who is successful. Can you see their face in your mind?
Good.
Now ask yourself this question, “Does this person have a successful routine or set of habits that makes them successful?” I would be shocked if they didn’t.
Sometimes the only difference between being successful and being average is having successful habits. Some examples of successful habits could be getting up earlier, doing thing when they need to be done, being prepared, or effective time management.
So how do you start to build these success habits in your life? Here are 4 tips on creating successful habits.
1. Identify – Find the areas in your life that need changing. Write down these new habits that need to be formed. Don’t become overwhelmed at trying to figure out how you are going to form all of these habits.
2. Pick 2 – Most people sabotage themselves by trying to change everything at once. Instead, pick one major and one minor habit that you want to form. For the next 30-90 days these will be the success habits that you will create.
3. Start small – Now that you have your two success habits, create a daily or weekly routine that is easy to follow. For instance, let’s say that you want to wake up an hour earlier so that you can get more successful things done. Instead of setting your alarm an hour earlier right at the beginning, only set it 2-5 minutes earlier every morning until you reach your goal. This way it would take you 30 days or 12 days respectively to create your success habit.
Remember, the best way to eat an elephant is one bite at a time.
4. Repeat – Once you have created your new habits move on to the next 2 success habits that you want to create. Before you know it you will have created a whole new life full of success filled habits.
Just imagine where you will be in one year if you follow these four keys to creating successful habits. If it takes you only 60 days to create 2 habits, you will have created 12 success habits in just one year!
We would all love to be able to walk down to the local supermarket and pick up a bottle of success. But let’s look past that fantasy and find out one of the most basic reasons why people become successful.
Right now, think of someone that you know personally who is successful. Can you see their face in your mind?
Good.
Now ask yourself this question, “Does this person have a successful routine or set of habits that makes them successful?” I would be shocked if they didn’t.
Sometimes the only difference between being successful and being average is having successful habits. Some examples of successful habits could be getting up earlier, doing thing when they need to be done, being prepared, or effective time management.
So how do you start to build these success habits in your life? Here are 4 tips on creating successful habits.
1. Identify – Find the areas in your life that need changing. Write down these new habits that need to be formed. Don’t become overwhelmed at trying to figure out how you are going to form all of these habits.
2. Pick 2 – Most people sabotage themselves by trying to change everything at once. Instead, pick one major and one minor habit that you want to form. For the next 30-90 days these will be the success habits that you will create.
3. Start small – Now that you have your two success habits, create a daily or weekly routine that is easy to follow. For instance, let’s say that you want to wake up an hour earlier so that you can get more successful things done. Instead of setting your alarm an hour earlier right at the beginning, only set it 2-5 minutes earlier every morning until you reach your goal. This way it would take you 30 days or 12 days respectively to create your success habit.
Remember, the best way to eat an elephant is one bite at a time.
4. Repeat – Once you have created your new habits move on to the next 2 success habits that you want to create. Before you know it you will have created a whole new life full of success filled habits.
Just imagine where you will be in one year if you follow these four keys to creating successful habits. If it takes you only 60 days to create 2 habits, you will have created 12 success habits in just one year!
Steps To A Successful Personal Or Business Life
Success is something of which we all want more.
Most people believe that success is difficult.
Fact: They’re wrong - it’s not!
Success isn’t really that difficult. There is a significant portion of the population here in North America, that actually want and need success to be hard! Why? So they then have a built-in excuse when things don’t go their way! Pretty sad situation, to say the least.
For those of you who are serious about having more, doing more, giving more and being more, success is achievable with some understanding of what to do, some discipline around planning and execution of those plans and belief that you can achieve your desires.
The Truth About Success
The first thing to remember about success is that it is a process – nothing more, nothing less. There is really no magic to it and it’s not reserved only for a select few people. As such, success really has nothing to do with luck, coincidence or fate. It really comes down to understanding the steps in the process and then executing on those steps.
There are basically six key areas to higher achievement. Some people will tell you there are four while others may tell you there are eight. One thing for certain though, is that irrespective of the number of steps the experts talk about, they all originate from the same roots.
From my perspective then, here are the six key steps:
1. Making the decision
2. Clarity - developing the Vision
3. Focus – having a plan
4. Commitment – understanding the price and having the willingness to pay that price
5. Belief – believing in yourself and those around you
6. Taking action – practice Ready, Fire, Aim…
Making the Decision
If success is a process with a number of defined steps, then it is just like any other process. So, what is the first step in any process?
Making a decision to do something – this is the first step. We all know that nothing moves until someone makes a decision. The first action is always in making the decision to proceed. This is a fundamental step, which most people overlook.
So, make the decision to move forward. Commit your decision to paper, just to bring it into focus. Then, go for it!
Clarity
Having clarity of purpose and a clear picture of what you desire, is probably the single most important factor in achievement. Why is Clarity so important?
Without clarity, you send a very garbled message out to the Universe. We know that the Law of Attraction says that we will attract what we focus on, so if we don’t have clarity, we will attract confusion.
Consider the following analogy:
You are going on a cruise, but when the ship sets sail, you discover it has no rudder. What happens? One of 3 things will occur:
1. You will sail along until you collide with an immovable object, after which you will sink to the bottom
2. You will run aground and become hopelessly stuck in the mud
3. You will drift aimlessly until you arrive back at the original dock
Trying to go through life without clarity is similar to sailing a rudder-less ship – no good thing can or will happen!
The sad thing is the majority of people have no clue about what they truly want. They have no clarity. When asked the question, responses will be superficial at best, and at worst, will be what someone else wants for them.
So how do we get clarity? Simply by asking ourselves lots of questions: What do I really want? What does success look like to me? Why do I want a particular thing? How will this achievement change my life? How can I use this success to make a difference for others?
Introspection is the trick. Understand what you want, why you want it and what it will do for you. This is a critical factor, and as such, is probably the most difficult step. For this reason, most people never complete this aspect – then wonder why life is so difficult!
Once you have a clear understanding of what you want, it is critical that you engage in goal setting – specifically setting SMART goals.
SMART is an acronym for Specific, Measurable, Achievable, Realistic and Time Sensitive - S-M-A-R-T. Knowing what you want and setting SMART goals as mileposts on your quest cannot help but give you clarity!
Focus
Focus is having the unwavering attention to complete what you set out to do. There are a million distractions in every facet of our lives. Telephones and e-mail, clients and managers, spouses and kids, TV, newspapers and radio – the distractions are everywhere and endless. Everyone wants a piece of us and the result can be totally overwhelming.
So, how can we stay on course with all the distractions in our lives? Willpower is a good start, but it’s very difficult to stay on track simply through willpower.
The best way is to develop and follow a plan. Start with your goals in mind and then work backwards to develop the plan. What steps are required to get you to the goals? Make the plan as detailed as possible. Try to visualize and then plan for, every possible setback. Commit the plan to paper and then keep it with you at all times. Review it regularly and ensure that every step takes you closer to your Vision and Goals. If the plan doesn’t support the vision then change it!
Along with your plans, you should consider developing an action orientation that will keep you motivated to move forward at all times. This requires a little self-discipline, but is a crucial component to achievement of any kind. Before starting any new activity, ask yourself if that activity will move you closer to your goals. If the answer is no, you may want to reconsider doing it at that time.
I coach my clients to practice the 3 D’s – Defer, Delegate or Delete. Can the particular activity be done later? Defer it! Can it be done by someone else? Delegate it! Does it need to be done at all? If not, consider deleting it! Posing these questions will help to keep you focused on what is truly important!
Commitment
Commitment is something that comes from understanding that everything has its price and then having the willingness to pay that price. This is important because nobody wants to put significant effort into something, only to find out after the fact that the price was too high.
The price is something not necessarily defined as financial. It could be time, effort, sacrifice, money or perhaps, something else. The point is that we must be fully aware of the price and be willing to pay it, if we want to have success.
Belief
This is perhaps the single biggest obstacle that all of us must overcome in order to be successful.
We all carry a lot of baggage, thanks to our upbringing. The majority of people carry with them, an entire series of self-limiting beliefs that will absolutely stop, and hold them back from, success. Things like “I’m not good enough”, “I’m not smart enough”, “I’m not lucky enough”, and the worst, “I’m not worthy” are but a few of the self-limiting beliefs I have encountered. We carry them with us like rocks in a knapsack, and then use them to sabotage our success. So, how twisted is that?!?!
The old expression is absolutely true – whether you think you can or you can’t, you’re right!
One of the main areas that I work on with my clients is shedding these non-supportive beliefs and replacing them with beliefs that will help them to accomplish their desires.
It is truly amazing the damage that we, as parents, can inflict on our children. So why do we do it? For the most part, we don’t do it intentionally or with malice. In the majority of cases, the cause is a well-meaning but unskilled or un-thinking parent, who says the wrong thing at the wrong time, and the message sticks – as simple as that!
And it's not just parents that are the cause - teachers, friends, clergy members or anyone else that has influence in a child's life can be a contributor to these self-limiting beliefs!
The bottom line is that we must shed the bad and replace with good beliefs.
Taking Action
“Nothing changes until something moves” – this is the battle cry of author and journalist Robert Ringer. And he is absolutely correct. Not all of the decision-making, clarity, planning, focus and belief in the world, will get you to where you want to be, without taking action!
Action – putting your plans into play – that is what will get you to the destination. Don’t get caught in the paralysis of analysis, or in the conundrum of Ready, Aim, Aim, Aim, Aim…
Get the oars in the water and start rowing. Execution is the single biggest factor in achievement, so the faster and better your execution, the quicker you will get to the goals!
Conclusion
So, there you have it; the six steps that will help you to the fabled land of achievement and success! You now have the opportunity to push ahead and reach your potential. No more excuses - make the commitment to take action TODAY!
Figure out what you want, put a plan together to achieve it, understand the cost, believe in yourself then go and get it!
Most people believe that success is difficult.
Fact: They’re wrong - it’s not!
Success isn’t really that difficult. There is a significant portion of the population here in North America, that actually want and need success to be hard! Why? So they then have a built-in excuse when things don’t go their way! Pretty sad situation, to say the least.
For those of you who are serious about having more, doing more, giving more and being more, success is achievable with some understanding of what to do, some discipline around planning and execution of those plans and belief that you can achieve your desires.
The Truth About Success
The first thing to remember about success is that it is a process – nothing more, nothing less. There is really no magic to it and it’s not reserved only for a select few people. As such, success really has nothing to do with luck, coincidence or fate. It really comes down to understanding the steps in the process and then executing on those steps.
There are basically six key areas to higher achievement. Some people will tell you there are four while others may tell you there are eight. One thing for certain though, is that irrespective of the number of steps the experts talk about, they all originate from the same roots.
From my perspective then, here are the six key steps:
1. Making the decision
2. Clarity - developing the Vision
3. Focus – having a plan
4. Commitment – understanding the price and having the willingness to pay that price
5. Belief – believing in yourself and those around you
6. Taking action – practice Ready, Fire, Aim…
Making the Decision
If success is a process with a number of defined steps, then it is just like any other process. So, what is the first step in any process?
Making a decision to do something – this is the first step. We all know that nothing moves until someone makes a decision. The first action is always in making the decision to proceed. This is a fundamental step, which most people overlook.
So, make the decision to move forward. Commit your decision to paper, just to bring it into focus. Then, go for it!
Clarity
Having clarity of purpose and a clear picture of what you desire, is probably the single most important factor in achievement. Why is Clarity so important?
Without clarity, you send a very garbled message out to the Universe. We know that the Law of Attraction says that we will attract what we focus on, so if we don’t have clarity, we will attract confusion.
Consider the following analogy:
You are going on a cruise, but when the ship sets sail, you discover it has no rudder. What happens? One of 3 things will occur:
1. You will sail along until you collide with an immovable object, after which you will sink to the bottom
2. You will run aground and become hopelessly stuck in the mud
3. You will drift aimlessly until you arrive back at the original dock
Trying to go through life without clarity is similar to sailing a rudder-less ship – no good thing can or will happen!
The sad thing is the majority of people have no clue about what they truly want. They have no clarity. When asked the question, responses will be superficial at best, and at worst, will be what someone else wants for them.
So how do we get clarity? Simply by asking ourselves lots of questions: What do I really want? What does success look like to me? Why do I want a particular thing? How will this achievement change my life? How can I use this success to make a difference for others?
Introspection is the trick. Understand what you want, why you want it and what it will do for you. This is a critical factor, and as such, is probably the most difficult step. For this reason, most people never complete this aspect – then wonder why life is so difficult!
Once you have a clear understanding of what you want, it is critical that you engage in goal setting – specifically setting SMART goals.
SMART is an acronym for Specific, Measurable, Achievable, Realistic and Time Sensitive - S-M-A-R-T. Knowing what you want and setting SMART goals as mileposts on your quest cannot help but give you clarity!
Focus
Focus is having the unwavering attention to complete what you set out to do. There are a million distractions in every facet of our lives. Telephones and e-mail, clients and managers, spouses and kids, TV, newspapers and radio – the distractions are everywhere and endless. Everyone wants a piece of us and the result can be totally overwhelming.
So, how can we stay on course with all the distractions in our lives? Willpower is a good start, but it’s very difficult to stay on track simply through willpower.
The best way is to develop and follow a plan. Start with your goals in mind and then work backwards to develop the plan. What steps are required to get you to the goals? Make the plan as detailed as possible. Try to visualize and then plan for, every possible setback. Commit the plan to paper and then keep it with you at all times. Review it regularly and ensure that every step takes you closer to your Vision and Goals. If the plan doesn’t support the vision then change it!
Along with your plans, you should consider developing an action orientation that will keep you motivated to move forward at all times. This requires a little self-discipline, but is a crucial component to achievement of any kind. Before starting any new activity, ask yourself if that activity will move you closer to your goals. If the answer is no, you may want to reconsider doing it at that time.
I coach my clients to practice the 3 D’s – Defer, Delegate or Delete. Can the particular activity be done later? Defer it! Can it be done by someone else? Delegate it! Does it need to be done at all? If not, consider deleting it! Posing these questions will help to keep you focused on what is truly important!
Commitment
Commitment is something that comes from understanding that everything has its price and then having the willingness to pay that price. This is important because nobody wants to put significant effort into something, only to find out after the fact that the price was too high.
The price is something not necessarily defined as financial. It could be time, effort, sacrifice, money or perhaps, something else. The point is that we must be fully aware of the price and be willing to pay it, if we want to have success.
Belief
This is perhaps the single biggest obstacle that all of us must overcome in order to be successful.
We all carry a lot of baggage, thanks to our upbringing. The majority of people carry with them, an entire series of self-limiting beliefs that will absolutely stop, and hold them back from, success. Things like “I’m not good enough”, “I’m not smart enough”, “I’m not lucky enough”, and the worst, “I’m not worthy” are but a few of the self-limiting beliefs I have encountered. We carry them with us like rocks in a knapsack, and then use them to sabotage our success. So, how twisted is that?!?!
The old expression is absolutely true – whether you think you can or you can’t, you’re right!
One of the main areas that I work on with my clients is shedding these non-supportive beliefs and replacing them with beliefs that will help them to accomplish their desires.
It is truly amazing the damage that we, as parents, can inflict on our children. So why do we do it? For the most part, we don’t do it intentionally or with malice. In the majority of cases, the cause is a well-meaning but unskilled or un-thinking parent, who says the wrong thing at the wrong time, and the message sticks – as simple as that!
And it's not just parents that are the cause - teachers, friends, clergy members or anyone else that has influence in a child's life can be a contributor to these self-limiting beliefs!
The bottom line is that we must shed the bad and replace with good beliefs.
Taking Action
“Nothing changes until something moves” – this is the battle cry of author and journalist Robert Ringer. And he is absolutely correct. Not all of the decision-making, clarity, planning, focus and belief in the world, will get you to where you want to be, without taking action!
Action – putting your plans into play – that is what will get you to the destination. Don’t get caught in the paralysis of analysis, or in the conundrum of Ready, Aim, Aim, Aim, Aim…
Get the oars in the water and start rowing. Execution is the single biggest factor in achievement, so the faster and better your execution, the quicker you will get to the goals!
Conclusion
So, there you have it; the six steps that will help you to the fabled land of achievement and success! You now have the opportunity to push ahead and reach your potential. No more excuses - make the commitment to take action TODAY!
Figure out what you want, put a plan together to achieve it, understand the cost, believe in yourself then go and get it!
Wednesday, June 16, 2010
The Secrets to Turning Any Business Into a Successful Web Business
There are a few secrets that I'd like to share with you. You may have been privy to a few of them before. Actually you may have heard of all 4, but I can promise that you will finish each article with a fresh perspective. I will show you how 4 simple secrets can create a powerhouse web business. This is the first part of the 4 article series.
Before I divulge the vault of successful web business secrets I must warn you of one thing. All the information in the world will not take the place of determination and persistence. A web business is just like an offline business. It takes hard work and resolve to succeed. However working smart is heads and tails better than plain old working. These 4 secrets will turn any smart working, dedicated average Joe or Jane into a successful web business owner.
Web Success Secret #1) Content is king.
Heard that before? I know I have. The thing I never knew was how to use content to my advantage. Content is useless unless it is optimized for the search engines. It must also be optimized for your reader. You have two customers- readers and search engines. You must satisfy both with the same exact content.
Content is king only if you have exact and highly specific keywords placed in correct locations. Unfortunately the hard part is determining what keywords to use. A keyword can be a single word or a phrase. It is the term that web surfers use to search for information. Place yourself in their shoes and try to discover what search terms they use. You must then evaluate the search term. How many people search using that term? How many sites already deliver information on that search term? Simple demand and supply rules. The more demand with the less supply equals more profitability.
You have several options for determining keywords and their profit potential. Search yourself, pay a company to search for you or have your hosting company do a complete keyword search for your niche or web business topic. If your hosting company does not offer this service I recommend you switch to a plan that does. This feature alone can make or break your business' future. If you would like my recommended hosting plan, please contact me.
Without a proper keyword search and analysis you may as well forget about becoming successful with an Internet business. Investing in this one secret is literally the start of planning your website.
Your next action step is to plan your site layout based on the 50-175 high-demand and low-supply keywords. Your site should be structured in three tiers. Tier one is your home page. Tier two is made of all of your main topics and also constitutes your navigation bar buttons. Tier three keywords are sub-topics of tier two pages. Organize your 50-175 keywords into three tiers. Doing this makes it easier for visitors to navigate through your site and it makes it easier for search engine spiders to find all of your pages.
Search engine spiders do not like to fish around for all of your pages and links. This is why many sites offer a “site map”. A site map is one page that contains links to all of the content pages. This is a fine route to take; however most people agree that pages with a lot of links on it are valued less than content pages that casually link to other content pages.
Using three tiers allows you to go from topic to sub-topic to sub-sub-topic all by natural in-content links. For example, tier 1 is the homepage on a fitness site. Tier 2 is a page all about cardio activity and its benefits. A tier three page off of that tier 2 page is about different treadmill routines. Do you see how the site visitor would like this structure? They click on “Cardio” and are given links to more specific pages about cardio topics. Search engine spiders like the three tier structure too. It means they do not have to dig through layers and levels of useless links.
There is even more to content than finding profitable keywords and structuring your site into easy-to-navigate tiers. You must optimize each and every page on your website to perform well and rank high at search engines. Many people devote their working life to optimization secrets. A full length article just on optimizing is possible. Heck, a full length book is possible. My recommendation is to use a hosting company that automatically teaches you how to optimize web pages for the engines. Doing that will cause less headache and frustration and it will keep you focused on building content.
A quick education in optimization: place your specific keyword in the file name, title, description and keyword section of your page. Then sprinkle the keyword throughout the content. Also provide a link using your specific keyword in the link text. If all of this has you spinning your head, I recommend going the hosting company I use. They literally teach you to build a website using blocks. It’s all simple and easier than you think.
There is one last piece to content. It must effectively pre-sell your product or service and position you as the expert in your field. When your website has 50-175 optimized pages for your visitors to read through it will start to position you as the expert. Your site will become known as the place for information about internet marketing.
When visitors find your site through search engines they are seeking information about a problem or question they have. If they land on your site and you try to sell them something right away one thing is sure- they click the back button and find another site that will give them information. This is why pre-selling your product or service is paramount. Give your visitors what they want. Answer their question and in the process let them know about your services and products.
All of the information develops rapport and trust with your site visitor. It positions you as an expert. It keeps your visitor on your site longer since they are actually reading content. Search engines notice this and rank you better. How well your site can keep visitors is known as "stickiness." Your site must attract and keep visitors for as long as possible.
Provide content that pre-sells your products, positions you as the expert and focuses on highly profitable keywords. You cannot go wrong with your web business if you do those things. The secret to content is to satisfy both your visitor and search engines. Lose one or both and you are doomed. As I mentioned earlier, it is best to work smarter and not harder. Your hosting company should be providing most of these services to you free of charge. There are a small few that do this, but it is well worth the investigation. Contact me for further resources and information. http://achieversinternetresources.com. Having a successful web business starts with effective content. Stay tuned for parts 2-4!
Before I divulge the vault of successful web business secrets I must warn you of one thing. All the information in the world will not take the place of determination and persistence. A web business is just like an offline business. It takes hard work and resolve to succeed. However working smart is heads and tails better than plain old working. These 4 secrets will turn any smart working, dedicated average Joe or Jane into a successful web business owner.
Web Success Secret #1) Content is king.
Heard that before? I know I have. The thing I never knew was how to use content to my advantage. Content is useless unless it is optimized for the search engines. It must also be optimized for your reader. You have two customers- readers and search engines. You must satisfy both with the same exact content.
Content is king only if you have exact and highly specific keywords placed in correct locations. Unfortunately the hard part is determining what keywords to use. A keyword can be a single word or a phrase. It is the term that web surfers use to search for information. Place yourself in their shoes and try to discover what search terms they use. You must then evaluate the search term. How many people search using that term? How many sites already deliver information on that search term? Simple demand and supply rules. The more demand with the less supply equals more profitability.
You have several options for determining keywords and their profit potential. Search yourself, pay a company to search for you or have your hosting company do a complete keyword search for your niche or web business topic. If your hosting company does not offer this service I recommend you switch to a plan that does. This feature alone can make or break your business' future. If you would like my recommended hosting plan, please contact me.
Without a proper keyword search and analysis you may as well forget about becoming successful with an Internet business. Investing in this one secret is literally the start of planning your website.
Your next action step is to plan your site layout based on the 50-175 high-demand and low-supply keywords. Your site should be structured in three tiers. Tier one is your home page. Tier two is made of all of your main topics and also constitutes your navigation bar buttons. Tier three keywords are sub-topics of tier two pages. Organize your 50-175 keywords into three tiers. Doing this makes it easier for visitors to navigate through your site and it makes it easier for search engine spiders to find all of your pages.
Search engine spiders do not like to fish around for all of your pages and links. This is why many sites offer a “site map”. A site map is one page that contains links to all of the content pages. This is a fine route to take; however most people agree that pages with a lot of links on it are valued less than content pages that casually link to other content pages.
Using three tiers allows you to go from topic to sub-topic to sub-sub-topic all by natural in-content links. For example, tier 1 is the homepage on a fitness site. Tier 2 is a page all about cardio activity and its benefits. A tier three page off of that tier 2 page is about different treadmill routines. Do you see how the site visitor would like this structure? They click on “Cardio” and are given links to more specific pages about cardio topics. Search engine spiders like the three tier structure too. It means they do not have to dig through layers and levels of useless links.
There is even more to content than finding profitable keywords and structuring your site into easy-to-navigate tiers. You must optimize each and every page on your website to perform well and rank high at search engines. Many people devote their working life to optimization secrets. A full length article just on optimizing is possible. Heck, a full length book is possible. My recommendation is to use a hosting company that automatically teaches you how to optimize web pages for the engines. Doing that will cause less headache and frustration and it will keep you focused on building content.
A quick education in optimization: place your specific keyword in the file name, title, description and keyword section of your page. Then sprinkle the keyword throughout the content. Also provide a link using your specific keyword in the link text. If all of this has you spinning your head, I recommend going the hosting company I use. They literally teach you to build a website using blocks. It’s all simple and easier than you think.
There is one last piece to content. It must effectively pre-sell your product or service and position you as the expert in your field. When your website has 50-175 optimized pages for your visitors to read through it will start to position you as the expert. Your site will become known as the place for information about internet marketing.
When visitors find your site through search engines they are seeking information about a problem or question they have. If they land on your site and you try to sell them something right away one thing is sure- they click the back button and find another site that will give them information. This is why pre-selling your product or service is paramount. Give your visitors what they want. Answer their question and in the process let them know about your services and products.
All of the information develops rapport and trust with your site visitor. It positions you as an expert. It keeps your visitor on your site longer since they are actually reading content. Search engines notice this and rank you better. How well your site can keep visitors is known as "stickiness." Your site must attract and keep visitors for as long as possible.
Provide content that pre-sells your products, positions you as the expert and focuses on highly profitable keywords. You cannot go wrong with your web business if you do those things. The secret to content is to satisfy both your visitor and search engines. Lose one or both and you are doomed. As I mentioned earlier, it is best to work smarter and not harder. Your hosting company should be providing most of these services to you free of charge. There are a small few that do this, but it is well worth the investigation. Contact me for further resources and information. http://achieversinternetresources.com. Having a successful web business starts with effective content. Stay tuned for parts 2-4!
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